What is your situation ?

A new situation outside the company´s core competence can usually be classified as CHANGE, CHALLENGE or CRISIS

change

General Characteristics

Desirable

Driven from inside

Objective - Improvement

Examples

challenge

General Characteristics

Important

Driven from inside or outside

Objective - Growth

Examples

crisis

General Characteristics

Important + Urgent

Driven from outside

Objective - Survival

Examples
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